{"id":672,"date":"2016-03-10T22:56:59","date_gmt":"2016-03-10T21:56:59","guid":{"rendered":"http:\/\/www.lyceelecorbusier.eu\/cultures-communes\/?p=672"},"modified":"2016-03-10T22:56:59","modified_gmt":"2016-03-10T21:56:59","slug":"parade-litteraire-installation-dans-un-hyper-marche","status":"publish","type":"post","link":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/?p=672","title":{"rendered":"Parade Litt\u00e9raire \/  Installation dans un hyper march\u00e9"},"content":{"rendered":"<div>Bouleverser les codes, installer la culture dans un lieux qui n&#8217;y est pas destin\u00e9, qui y est m\u00eame oppos\u00e9, un pari relev\u00e9 pour susciter le d\u00e9sir de lire.<\/div>\n<div>De la prise de caddies \u00e0 la sortie des caisses, les clients de ce magasin ont \u00e9t\u00e9 entour\u00e9s d&#8217;outils d&#8217;incitation \u00e0 la lecture. Le temps d&#8217;attente en caisse est optimis\u00e9, mais pas que. Le but \u00e9tait de troubler le public. Titiller cette routine o\u00f9 les gestes deviennent inconscients. Susciter la curiosit\u00e9 des usagers, leurs proposer une lecture ludique tout en leurs faisant prendre conscience de tous ces outils de communication qui les entoure, et auxquels ils ne portent plus attention. Voil\u00e0 ce qui a fait l&#8217;objet de mon int\u00e9gration dans cet hypermarch\u00e9 durant ce mois de f\u00e9vrier.<\/div>\n<div><\/div>\n<div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158527619\" width=\"640\" height=\"360\" frameborder=\"0\" title=\"Parade Litt&eacute;raire &agrave; l&#039;hypermarch&eacute;\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<\/div>\n<div>\n<div class=\"project-module module project-module-text text align-center\">\n<div class=\"main-text\">\n<div style=\"text-align: left\"><span class=\"bold\">Faire prendre conscience de notre capacit\u00e9 d&#8217;imagination<\/span><\/div>\n<div style=\"text-align: left\"><span class=\"bold\">Rappeler la simplicit\u00e9 de l&#8217;exercice<\/span><\/div>\n<div style=\"text-align: left\"><span class=\"bold\">Proposer l&#8217;exercice de lecture comme un outil ludique ( oui, le jeux existe aussi pour les adultes)<\/span><\/div>\n<div style=\"text-align: left\"><span class=\"bold\">Surprendre<\/span><span class=\"bold\">&#8230;<\/span><\/div>\n<div style=\"text-align: left\"><span class=\"bold\">Ces diff\u00e9rents outils ont tous une mani\u00e8re d&#8217;aborder l&#8217;usager\u00a0autrement.<\/span><\/div>\n<div style=\"text-align: left\"><\/div>\n<\/div>\n<\/div>\n\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS69f2441f39c0a\" class=\"master-slider-parent msl ms-parent-id-21\" style=\"max-width:1000px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS69f2441f39c0a\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-5.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-3.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-8.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-15.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-9.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-8.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-22.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-20.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-3.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-9.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-13.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-17.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-2.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-11.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-5.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-12.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-moi-pour-web-2.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/photos-vincent-pour-web-15.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=&quot;ms-tab-context&quot;><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_9c0a = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_9c0a.setup(\"MS69f2441f39c0a\", {\n\t\t\t\t\t\twidth           : 1000,\n\t\t\t\t\t\theight          : 500,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_9c0a );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n<\/div>\n<div><\/div>\n<blockquote>\n<div>\n<div class=\"project-module module project-module-text text align-center\">\n<div class=\"main-text\">\n<div><span class=\"bold\"><span class=\"italic\">&#8221; Non monsieur, c&#8217;est pas un sachet! Regardez c&#8217;est des histoires! Moi aussi j&#8217;ai pris sans regarder, mais \u00e7a change, c&#8217;est amusant, surtout qu&#8217;on est \u00e0 mille lieux de s&#8217;imaginer qu&#8217;on vas tomber l\u00e0 dessus quand on fait nos courses &#8220;<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<div>\n<div class=\"project-module module project-module-text text align-center\">\n<div class=\"main-text\">\n<div>( Une grande surprise de constater que ces outils cr\u00e9ent aussi du lien social entre les usagers)<\/div>\n<\/div>\n<blockquote>\n<div>\n<div class=\"project-module module project-module-text text align-center\">\n<div class=\"main-text\">\n<div><span class=\"bold\"><span class=\"italic\">&#8220;J&#8217;ai d&#8217;abord \u00e9t\u00e9 interpell\u00e9 par l&#8217;histoire racont\u00e9e au rayon fruits et l\u00e9gumes, et c&#8217;est comme \u00e7a que j&#8217;ai r\u00e9alis\u00e9 tout ce qui avait chang\u00e9 dans le magasin, j&#8217;ai alors fait tout le tour, et ai test\u00e9 tous les outils, quelques uns d&#8217;entre eux m&#8217;ont bien plu, et c&#8217;est bien qu&#8217;on puisse ramener quelques uns de ces \u00e9l\u00e9ments avec nous, les histoires \u00e0 la place des sachets, je regarderais chez moi puisque je n&#8217;ai rien sur moi pour noter la r\u00e9f\u00e9rence.&#8221;<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<div>\n<div class=\"project-module module project-module-text text align-center\">\n<div class=\"main-text\">\n<div>(t\u00e9moignage r\u00e9colt\u00e9 durant l&#8217;installation par un usager anonyme)<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote>\n<div>\n<div style=\"text-align: center\"><span class=\"bold\"><span class=\"italic\">&#8220;Bon ok, je t&#8217;autorise \u00e0 mettre tes livres dans mon rayon mais \u00e0 une condition,\u00a0je veux y retrouver celui des chenilles!&#8221;<\/span><\/span><\/div>\n<\/div>\n<\/blockquote>\n<div>\n<div style=\"text-align: center\">( n\u00e9gociation avec Pierre, qui est charg\u00e9 de la mise en rayon des bouteilles, quelque peut perfectionniste, qui a pris peur \u00e0 l&#8217;id\u00e9e que je bouleverse son rayon. (\u00e0 mon plus grand plaisir).<\/div>\n<\/div>\n<div>\n<div style=\"text-align: center\">Plus tard, pendant l&#8217;installation, Pierre me dit:<\/div>\n<\/div>\n<blockquote>\n<div>\n<div style=\"text-align: center\"><span class=\"bold\"><span class=\"italic\">&#8220;Plus que les chenilles, j&#8217;ai lu tous tes panneaux, c&#8217;est vraiment cool, plus que de la culture, ils apportent du savoir-vivre!<\/span><\/span><\/div>\n<div style=\"text-align: center\"><span class=\"bold\"><span class=\"italic\">Et \u00e7a fait du bien!&#8221;<\/span><\/span><\/div>\n<\/div>\n<\/blockquote>\n<div>Toute la signal\u00e9tique du magasin a alors \u00e9t\u00e9 r\u00e9interpr\u00e9t\u00e9e: les panneaux de signalisation\u00a0de rayons comportent des citations li\u00e9es \u00e0 leur th\u00e8me.<\/div>\n<div>\n<div class=\"project-module caption-container align-left\">\n<div class=\"module-caption caption caption-text-wrap\">\n<div>Les formats publicitaires (kak\u00e9monos) annoncent les diff\u00e9rents outils mis en place<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div class=\"project-module caption-container align-left\">\n<div class=\"module-caption caption caption-text-wrap\">\n<div>50 caddies ont \u00e9t\u00e9 habill\u00e9s d&#8217;illustrations issue de deux extraits d&#8217;oeuvres litt\u00e9raires (Comme un roman, de Daniel PENNAC, et Les hirondelles, de Francis Ponges)<\/div>\n<div>(Ces deux extraits\u00a0font \u00e9galement l&#8217;objet de modules de diffusion d&#8217;histoires sonores)<\/div>\n<div>\n<div class=\"project-module caption-container align-left\">\n<div class=\"module-caption caption caption-text-wrap\">\n<div>Un distributeur de sachets a pris des allures de d\u00e9rouleur d&#8217;histoires \u00e0 emporter chez soi.<\/div>\n<div>Des livres sont dissimul\u00e9s dans les rayons de l&#8217;espace de vente. Offerts par la commune pour le projet, les\u00a0clients sont invit\u00e9s \u00e0 les emporter gratuitement chez eux sous simple pr\u00e9sentation du ou des livres \u00e0 la caisse\u00a0( 55 livres ont \u00e9t\u00e9 de mani\u00e8re certaine emport\u00e9s par les usagers).<\/div>\n<div><a href=\"http:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie.jpg\" rel=\"attachment wp-att-689\"><img loading=\"lazy\" width=\"208\" height=\"300\" class=\"size-medium wp-image-689 aligncenter\" src=\"http:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-208x300.jpg\" alt=\"Capture d\u2019e\u0301cran 2016-03-10 a\u0300 19.59.02 copie\" srcset=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-208x300.jpg 208w, https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-768x1108.jpg 768w, https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-710x1024.jpg 710w, https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-832x1200.jpg 832w, https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie-666x960.jpg 666w, https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/wp-content\/uploads\/sites\/19\/2016\/03\/Capture-d\u2019e\u0301cran-2016-03-10-a\u0300-19.59.02-copie.jpg 1058w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a><\/div>\n<\/div>\n<div><em>article du midi libre du 20 f\u00e9vrier 2016<\/em><\/div>\n<\/div>\n<div><\/div>\n<div class=\"project-module caption-container align-left\"><\/div>\n<\/div>\n<div><em>\u00a0Une grande partie des photos pr\u00e9sent\u00e9es ci-dessus ont \u00e9t\u00e9 prises par le photographe Vincent Chambon, acteur dans ce projet. ( d\u00e9tails sur:\u00a0https:\/\/www.behance.net\/gallery\/34868761\/Parade-Littraire-Installation-dans-un-hypermarch )<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bouleverser les codes, installer la culture dans un lieux qui n&#8217;y est pas destin\u00e9, qui y est m\u00eame oppos\u00e9, un pari relev\u00e9 pour susciter le d\u00e9sir de lire. De la prise de caddies \u00e0 la sortie des caisses,&#8230; <a class=\"read-more\" href=\"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/?p=672\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,15,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/posts\/672"}],"collection":[{"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=672"}],"version-history":[{"count":8,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/posts\/672\/revisions\/701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=\/wp\/v2\/media\/699"}],"wp:attachment":[{"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyceelecorbusier.eu\/cultures-communes\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}